Advertising on the Internet vs Yellow Pages - Is it time for a change?|
Is usage of the print Yellow Pages declining? An article in the American demographics in 2002 suggested that users in 1996 referred to the Yellow Pages an average of 1.8 times per week. By 2000 that had declined to 1.4. which is a drop of 22% in four years. Our guess is that it is declining every year primarily due to the popularity of searching for goods and services on the internet.
The Kelsey Group (the leading provider of research, data and strategic analysis on directories) says:
"In the past, small and medium-sized businesses have protected their print Yellow Pages investment at the expense of other media. Given the structural changes in the local ad market, we believe the next downturn will favor media choices that are more flexible and provide a lower cost per lead than print directories, which would signal a profound shift."
Both Google & Yahoo now offer local searches for businesses that provide goods and services with links directly to company web sites for more information. Maybe it's time for you to consider putting more emphasis on online advertising via your company web site by offering more content rich information that will help you to achieve better search engine placement. Your customers are looking for you online. Will they find your business or your competition?
Webflare Enterprises can help you achieve your advertising goals by helping you improve your search engine placement of an existing web site or create a new company web site which allows your customers to discover what you have to offer and why they should use your services or buy your products. Your competition is already working on making improvements to their marketing campaigns ... so give us a call and let us help you get the results you want at an affordable price!